Steve Cody
Stretch the Line, From Bottom to Punch
June 20, 2008 | by brett | Permalink
Steve Cody, the co-founder of the public relations firm Peppercom, has a unique answer to anyone who asks him the number one cocktail question. His answer starts with his passions but leaves the door open by informing the questioner he is in the public relations field.
For example, Steve’s opening answer would be something like, “My passions are stand-up comedy and mountain climbing. I’m training to climb Mount Kilimanjaro in December. I also work in public relations.”
If the questioner continues to inquire about the public relations field, Steve tells them “I work for a mid-sized public relations firm in New York.” If they ask which firm, he says “Peppercom.” If they ask what he does there, Steve delivers the punch line, “I own it.”
Steve’s point is to not let the job define who you are. When I asked him our standard question to conclude the interview, he told me at 22 years old he was too conformist. He worried about what people thought of him.
“Don’t wait to stretch yourself,” Steve would tell his twenty-two year old self. “Now I’m doing stand up comedy and improv. I’m mountain climbing. And this is all in the last year. The more you stretch yourself, the more you challenge yourself, the better person you are going to be and the more respect you’ll get from others. That’s the number one thing I would do.”
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Steve Says:
June 23rd, 2008
Another fantastic interview with a quality person. Keep up the good work.
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